Jim Marsh
AI Strategies to Transform Your Business
AI Strategist and Former HBO Executive with 20+ years of experience helping leaders and organizations harness cutting egdge technology to achieve measureable results.
I know the challenges leaders face when integrating new ideas and tech, and I specialize in making AI approachable and actionable.
A Trusted Partner
I’m Jim Marsh, an AI strategist and former HBO executive with 20+ years of experience helping leaders and organizations turn innovation into measurable success. At HBO, I guided global campaigns for iconic shows like Game of Thrones and The Last of Us, driving record-breaking viewership and audience engagement.
Now, I bring that same expertise to forward-thinking leaders and businesses, helping them unlock the transformative power of AI. I specialize in making complex technology approachable and actionable—ensuring every strategy aligns with your goals, your team, and your resources.
Whether it’s integrating AI tools to streamline workflows, optimizing team efficiency, or identifying untapped opportunities, my mission is simple: to empower leaders to stay ahead in a rapidly changing world.
What People Are Saying
"In less than an hour, Jim Marsh completely shifted my perspective on AI. His hands-on approach showed me immediately how AI could become a thought partner, making me more productive and strategic. By breaking down my resistance and helping me feel comfortable with the tools, Jim empowered me to leverage AI in my business with greater creativity and focus."
— Madhu Maron, Coach and Owner AT MadhuCoach
"I brought Jim in to help me get a better handle on AI and find practical ways to test it with my team—and he nailed it. With his marketing and entertainment background, Jim quickly zeroed in on the right applications for us. He’s helped us test out custom GPTs, pitch AI solutions to clients, and make AI a real part of how we operate. If you're interested in understanding AI but not sure where to start, Jim is a great partner."
— Maggie Walsh, Head of Strategy at Glow Agency
“Jim's expertise in AI coaching was a game-changer. He helped me overcome my initial fear of using AI and demonstrated its potential in my work. His step-by-step guidance connected AI’s technical capabilities to human-centered outcomes, fostering a culture of growth and continuous improvement. Jim’s tailored, insightful approach has made work more efficient and engaging.”
— Kesari Ruza, SVP Marketing and CX Legal – HBO/Warner Bros. Discovery
AI Services
AI COACHING FOR Leaders
Build Confidence and Actionable Skills
Personalized one-on-one coaching for executives and business leaders.
Demystify AI and uncover opportunities tailored to your industry.
Gain the clarity to make confident, strategic decisions.
AI Strategy & ROADMAPPING
Turn Vision into Actionable Plans
Collaborate to define your AI roadmap, aligning tools with your goals.
Identify high-impact use cases and prioritize implementation.
Achieve measurable results while staying agile in a fast-changing environment.
AI TEAM WORKSHOPS
Empower Teams to Work Smarter
Hands-on workshops designed to upskill teams and foster collaboration.
Explore real-world tools and strategies tailored to your industry.
Align on practical AI adoption to maximize efficiency and innovation.
MARKETING
Marketing, Media & content strategy
Turn Content into a Business Asset
Develop strategies that maximize engagement and drive measurable growth.
Guide the creation and distribution of content across formats to align with business goals.
Optimize media channels (paid, owned, earned) for maximum influence.
audience insights & cultural relevance
Craft Campaigns That Resonate
Leverage data-driven insights to deeply understand your audience.
Align with cultural movements for long-term emotional connections.
Build marketing efforts that are timely, engaging, and impactful.
leadership & organizational change
Empowering Leaders and Teams to Embrace Change
Help organizations navigate complex transitions, including mergers or digital transformations.
Build adaptable teams with strategies for overcoming resistance to change.
Train leaders to inspire, guide, and align teams during periods of rapid growth or disruption.
Every conversation starts with understanding your goals and challenges.
Together, we’ll unlock AI’s potential to transform your business and achieve measurable impact.
About Jim Marsh
I’m Jim Marsh, a marketing leader with over 15 years of experience at the intersection of culture, technology, and business transformation. As Senior Vice President of Marketing at HBO, I spearheaded 50+ campaigns annually, launching cultural phenomena like Game of Thrones, Euphoria, and The Last of Us. I built HBO’s digital and social media practice from the ground up, leading organizational transformation during an era of rapid technological evolution and industry disruption.
Throughout my career, I’ve focused on integrating innovative technologies, data-driven strategies, and creative storytelling to drive measurable growth. My leadership has helped brands navigate the challenges of the digital age, from augmented and virtual reality to AI-powered campaigns. I’ve guided global teams, developed scalable workflows, and delivered results that enhanced brand equity and supported direct-to-consumer growth, achieving milestones like 96 million HBO Max subscribers.
Today, I empower executives and organizations to thrive in a rapidly changing world. I specialize in integrating AI and emerging technologies into existing workflows, crafting marketing strategies that resonate emotionally while delivering strategic impact. My consulting and coaching services are tailored to leaders looking to innovate, streamline operations, and make data-informed decisions that drive results.
Whether you’re an executive exploring AI’s potential, a creator seeking to amplify your brand, or a business navigating digital transformation, I’m here to help you stay ahead of the curve. Let’s create order out of chaos, harness technology’s power, and dream of new possibilities—all while delivering practical solutions to today’s challenges.